A career that fits around your family.
Not the other way around.

The questions everyone asks.

Is my area still available?

We're opening four new territories in 2026, and we're actively growing across Brisbane, the Gold Coast, the Sunshine Coast, New South Wales and Victoria. Have a look at our Join a Club page to see which territories are already taken — then tell us your suburb and we'll let you know exactly where it sits.

What actually counts as a territory?

One geographic region of 30,000+ people — around 8,000 families and more than 3,000 local businesses. It's exclusively yours, and no other Social Mums Club operates in it.

What's the investment?

We go through the full investment with you personally — the franchise fee, exactly what's included, and the ongoing costs — rather than leaving you to piece it together from a web page. Get in touch and we'll talk you through all of it, and answer whatever else you want to ask while we're there.

How much time does it really take?

That's yours to decide — you can run your club part-time or full-time, depending on your availability and your goals for the business. Most of it is planning, content and outreach you can do from home, whenever suits you, and evenings or weekends can pick up the slack in a busy week. Your events, partner meetings and workshops are the fixed points, and you choose when those run too. The more you put in, the faster your club grows.

Can I do this with a baby, toddler, or around school/daycare pick ups?

Yes, absolutely — and many of our existing franchise owners do just that. Whether your children are at home with you, in daycare, or at school, planning, content and outreach are yours to schedule from home, whenever suits you. You choose when your events run too, though we do like a spread of days and times so they work for as many mums as possible. One thing worth knowing upfront: meeting partners in person and running workshops for business owners happen during working hours, so you'll need some daytime availability — but you still choose when.

How do I actually make money?

You sell four proven products: two tiers of sponsorship for local businesses, listings in The Little Pink Book directory, and memberships of the Local Brand Network. All four are priced for small local budgets rather than big-brand ones, so your revenue never rests on a single source. Building those first partnerships is the focus of your first three months, with your mentor alongside you.

I've only ever been employed — is that a problem?

Not at all! Some of our most successful franchise owners have never owned their own business before this one. You get the brand, the tools, the training, the Canva templates, the tech and a full operations manual — all built and ready. Then three months of one-to-one mentoring with Kirsty — not just the training, but the part where you're actually out there selling. And if you haven't signed your first sponsor by the end of those three months, she keeps going until you have. She only takes on two new owners at a time, so she can give you the support you need. Plus ongoing coaching for the rest of your four-year term. There are 25 Social Mums Clubs across Australia doing this already, and the owners behind them are a genuine support network.