A career that fits around your family.
Not the other way around.

The questions everyone asks.

Is my area still available?

We're opening four new territories in 2026, and we're actively growing across Brisbane, the Gold Coast, the Sunshine Coast, New South Wales and Victoria. Have a look at our Join a Club page to see which territories are already taken — then tell us your suburb and we'll let you know exactly where it sits.

What actually counts as a territory?

One geographic region of 30,000+ people — around 8,000 families and more than 3,000 local businesses. It's exclusively yours, and no other Social Mums Club operates in it.

What does it cost beyond the franchise fee?

Very little, and nothing hidden. A one-off $2,000 + GST legal documentation fee paid directly to the solicitor — standard across every franchise, and not a fee to us. Then $399 + GST a month from month eight onwards, for the rest of your four-year term. There's also a marketing levy of $299 + GST a year, but it's only charged where it's actually required, not as a matter of course. Nothing at all is due until month eight, so you have time to build first.

Do you take a percentage of what I earn?

No — never. Our ongoing fee is flat, unlike most franchise systems. Every dollar you earn above your fixed fees stays with you, so the harder you work, the more you keep.

How many hours a week does it really take?

Around 20 to 25 hours a week for one club — but when you work them is up to you. Most of it is planning, content and outreach you can do from home, and evenings or weekends can pick up the slack in a busy week. Your events, partner meetings and workshops are the fixed points, and you choose when those run too. It does need to be your main focus, though — this isn't a business that works alongside a full-time job. If you later take on a second territory, that's roughly 35 to 40 hours.

Can I do this with a baby, toddler, or around school/daycare pick ups?

Yes, absolutely — and many of our existing franchise owners do just that. Whether your children are at home with you, in daycare, or at school, planning, content and outreach are yours to schedule from home, whenever suits you. You choose when your events run too, though we do like a spread of days and times so they work for as many mums as possible. One thing worth knowing upfront: meeting partners in person and running workshops for business owners happen during working hours, so you'll need some daytime availability — but you still choose when.

How do I actually make money?

You sell four proven products: two tiers of sponsorship for local businesses, listings in The Little Pink Book directory, and memberships of the Local Brand Network. All three are already priced at a point local business owners say yes to, so your revenue never rests on a single source. Building those first partnerships is the focus of your first six months, with your mentor alongside you.

I've only ever been employed — is that a problem?

Not at all! Some of our most successful franchise owners have never owned their own business before this one. You get the brand, the tools, the training, the Canva templates, the tech and a full operations manual — all built and ready. Then up to six months of one-to-one mentoring until you're confident and already earning, plus ongoing coaching for the rest of your four-year term. There are 25 franchise owners across Australia doing this already, and they're a genuine support network.