The Trusted Brand Podcast
Human-to-human trust is the most powerful marketing strategy. And it works for every business.
Whether you're a big brand or a solo entrepreneur, the playbook has changed. AI slop. Polished corporate posts. Marketing that feels like ads. None of it builds trust or drives authentic word-of-mouth.
What works can't be automated. Real connection. Real expertise. Trust earned at every touchpoint — and earned fastest inside a community of the very people you want as customers.
Available wherever you listen to podcasts. Previously the Local Brand Podcast.
Trust is the only marketing strategy that lasts.
Humans trust humans.
What works is real human connection, authentic expertise and strategic trust-building across every touchpoint — and it's especially powerful when you do it through a community of the people who could become your customers.
This podcast is your guide to human-to-human, trust-based marketing — why it works, how it works, and how to apply it to your own business. It draws on real-world examples, including building Social Mums Club into a 24-club franchise community with 57,000+ mums and hundreds of business partners across four Australian regions. You'll discover:
- Why trust is the foundation of every sustainable business, whatever its size
- Real examples across all kinds of business — what great trust-building looks like, and how to use those ideas in your own sales and marketing
- The framework behind building community loyalty, through the Local Brand Network programme
- Every touchpoint that earns trust — an authentic social presence, genuine conversations, real in-person connection, your website voice, referrals and visibility
- How to amplify authentic connection into powerful word-of-mouth
It's about becoming a brand your customers know, love, trust and can't wait to recommend — because authentic trust is the only marketing strategy that stands the test of time, and it has never been more important.
Latest Episodes
Kirsty Foster
Founder, Social Mums Club & The Local Brand Network
Six years ago, Kirsty moved to Brisbane from New Zealand and started a Facebook group to make friends. What followed was one of Australia's fastest-growing local community networks — connecting over 57,000 mums across 24+ clubs.
Along the way, she worked directly with hundreds of local businesses — helping them build brands their communities actually know, love and trust. The Trusted Brand Podcast is a collection of her learnings along the way.
The podcast is free and always will be. If you want to go further, there are two ways to work with us — join a local crew of business owners, or partner with Social Mums Club directly.