The Local Brand Podcast
Marketing a local business in a local community is nothing like marketing a big brand or an e-commerce store. It's unique, it's niche & it's different.
If you're a local business owner — this podcast is your new secret weapon.
Tune in for tailored strategies and simple tips to build a standout local brand that really connects with your local community — the kind locals know, love, trust, and can't help but recommend to their neighbours and friends.
Available wherever you listen to podcasts.
Your local brand. Your community. Your podcast.
I'm your host, Kirsty Foster — Founder of Social Mums Club and The Local Brand Network. And this is Your Local Brand Podcast.
Every episode is packed with practical, no-fluff advice built specifically for local business owners. No generic marketing talk. No big-brand theory. Just real strategies that work in real communities — from someone who's been doing it for six years.
Latest Episodes
Kirsty Foster
Founder, Social Mums Club & The Local Brand Network
Six years ago, Kirsty moved to Brisbane from New Zealand and started a Facebook group to make friends. What followed was one of Australia's fastest-growing local community networks — connecting over 57,000 mums across 24+ clubs.
Along the way, she worked directly with hundreds of local businesses — helping them build brands their communities actually know, love and trust. The Local Brand Podcast is a collection of her learnings along the way.
The podcast is free and always will be. If you want to go further, there are two ways to work with us — join a local crew of business owners, or partner with Social Mums Club directly.