The way local
businesses grow
has fundamentally changed.
Kirsty Foster coined the term "local brand marketing" — the strategy that turns every local business into the brand their community can't stop talking about. She speaks it, teaches it, lives it, and builds it.
“Local brand marketing.”
The strategy the algorithms can't replace.
While businesses chase viral moments and social media reach, the most powerful growth engine for any local business has always been the same: the people in your community, talking about you. Local brand marketing is the deliberate practice of making that happen — building the brand, the connection, and the trust that turns every customer into a walking referral. Kirsty has been proving this works — at scale — for over six years.
Founder · Speaker · MentorShe didn't read about it.
She built it.
Kirsty Foster started Social Mums Club as a side hustle — a simple idea to connect local mums. Six years later it had grown into a 25-location community network, built entirely on local brand marketing. No viral campaigns. No paid acquisition. Just genuine local connection, activated at scale — all while raising three incredible young men.
That experience didn't just prove the strategy worked. It gave Kirsty something no marketing course could teach: the playbook for how any local business can build a brand their community trusts, recommends, and comes back to.
She now teaches, speaks, consults and mentors from that lived experience — showing local business owners, chambers of commerce, women's groups, and enterprise brands exactly how to connect with their communities and turn word of mouth from a happy accident into a reliable growth strategy.
Available for the work
that moves the room.
Whether you need a keynote that changes how your audience thinks about local growth, a podcast conversation that actually adds value, or hands-on strategy for your business or team — Kirsty brings real experience to every room she's in.
Keynote Speaking
Kirsty speaks at women's business events, chambers of commerce, industry conferences, and community gatherings. Her talks are fun, inspiring, and full of helpful, practical concepts built around real results.
Real world experience — not theoryPodcast Guest
Bring the conversation about local brand marketing, word of mouth strategy, the importance of earning trust, and building community to your audience. Kirsty is an engaging, authentic podcast guest who leaves listeners with something they can use immediately.
Podcasts & MediaBusiness Consulting
Kirsty works with local businesses, franchise networks, and enterprise teams who want to build genuine community connection into their growth strategy — not just their marketing plan.
Strategy & ConsultingMentoring
For women in business who are ready to stop leaving money on the table. Kirsty mentors through The Local Brand Network and through her 1:1 programme, Built for Profit.
1:1 & Group MentoringThe events. The stages.
The conversations that matter.
An engaging speaker who audiences remember, Kirsty speaks regularly at women's business events, chambers of commerce, and community gatherings across Australia — from boardrooms to breakfast events, local luncheons to national stages.
Ideas that change
how you see local.
Every talk, podcast, or workshop is built around one idea: local businesses that actively connect with and activate their community will always outgrow those that don't. These are the conversations Kirsty is known for.
- Local brand marketing — the strategy behind sustainable local growth
- How to turn word of mouth from an accident into a system
- Why the algorithm will never replace your community
- Building a business your community can't stop talking about
- From side hustle to system: what scaling really looks like, and what it really takes
- Why women in local business are underearning — and how to fix it
- Why earning trust is the most important thing you can do for your business right now
“I've had a lot of business coaches and mentors over the years. Nobody has ever explained marketing so clearly to me as Kirsty has. She has a way of just making it seem so simple and less overwhelming.”— Wendy, business owner
“Kirsty's presentation was, to date, my favourite business talk of all time.”
— Kel, business owner“Kirsty just has such a positive energy about her. She's engaging, down-to-earth, but so knowledgeable. When she talks you can't help but take notes — it's just so valuable.”
— Tracey, business ownerLet's put local brand
marketing in the room.
If you're booking a speaker, hosting a podcast, looking for a consultant, or want to talk about mentoring — Kirsty would love to hear from you. She brings clarity, a knack for cutting through the overwhelm, and the results that follow. She's also warm, funny and genuinely easy to listen to.
Prefer to learn from her month to month? The Local Brand Network is Kirsty's 12-month in-person programme for local business owners.