Stop being the best-kept secret in your community.
You started your business because you're good at what you do. But good isn't enough if nobody knows you exist.
The Local Brand Network gives you the strategy, the systems, and the support crew to change that — meeting in person, in your community, every single month.
Created by Kirsty Foster. Delivered in your community by a local community leader.
You're good at what you do. So why does it feel like nobody knows you exist?
If you're honest, you feel:
- Invisible — even though you're working harder than ever
- Overwhelmed by marketing with no idea what to prioritise
- Alone, with no one around you who truly understands
- Like you're posting, showing up, trying — and nothing is working
- Like everyone else has it figured out except you
If you're serving your community —
you deserve a community behind you too.
— Kirsty Foster, Founder
None of this is your fault. You just haven't had the right strategy, the right systems — or the right people beside you. Until now.
Two Paths Forward
Without The Local Brand Network
- ✕ Another year of posting and hoping
- ✕ Still invisible in your own community
- ✕ Wasting money on marketing that doesn't work
- ✕ Doing it completely alone
- ✕ Watching other businesses get the customers you deserve
With The Local Brand Network
- ✓ A clear brand strategy that sets you apart
- ✓ Marketing systems that work consistently
- ✓ A community that chooses you — and tells their friends
- ✓ A support crew who genuinely wants you to succeed
- ✓ You'll be the go-to local brand your community knows, loves, trusts and recommends
The Difference That Changes Everything
Most marketing programmes are online.
Ours is in your community.
While everyone else is staring at a screen, you'll be sitting across the table from real people — people from your very own community — making genuine friends, collaborating on campaigns and opportunities, and building the kind of trust that only happens face-to-face. You'll leave every session more inspired, more connected, and clearer on exactly what to do next.
Real human connection
Make genuine friends
Collaboration & support
THE COMMUNITY
See us in action
Kirsty Foster
Founder · Social Mums Club · The Local Brand Network
and 4 other businesses before that
Meet Your Guide
Hi, I'm Kirsty.
I know exactly how you feel.
Ten years ago, I was you. Four businesses, years of trial and error — figuring out websites, content, sales systems, email marketing. Learning everything the hard way, alone, with nobody in my corner who truly got it.
Then Social Mums Club happened. Not because I got lucky — but because I did the work. I became a student of marketing, digital platforms, sales psychology and copywriting. I made all the mistakes and learned so much along the way. Until one day it all fell into place. I could see the system so clearly — and I've proven that it works, over and over again.
Now I'm sharing all of that learning with you — so it doesn't take you ten years to get there. You can do it in one.
“The Local Brand Network is the programme I wish I'd had from day one — and the people I wish I'd had in my corner all along.”
You don't have to figure this out alone.
And you don't have to wait ten years.
We've taken ten years of learning and experience with hundreds of local businesses and distilled it into 12 months. So you can become the go-to local brand your community knows, loves, trusts and recommends — starting now.
Start with a Free Complimentary SessionNo pressure. No obligation. Just come and see what's possible.
“You don’t have to figure it out alone.”
You don't just need better connections.
You don't just need better marketing.
You need both.
Your Support Crew
- A sounding board for your ideas
- Real friendship and accountability
- Collaboration opportunities
- Referrals that happen because people trust you
- The confidence of not doing it alone
Your Brand, Marketing & Sales Transformation
- Brand strategy that makes you the obvious choice
- Marketing systems that work consistently
- A sales approach that feels natural, not pushy
- A refined customer journey end-to-end
- A brand your community knows, loves, trusts and recommends
THIS IS NOT
An online course you open once and forget · Zoom calls with strangers · Forced networking · Awkward elevator pitches · Transactional referral quotas
THIS IS
In person. In your community. Every single month. The same familiar faces. Real friendships. Marketing you actually implement. Something you genuinely look forward to.
Community + Marketing · Connection + Strategy · Friendship + Growth
What You'll Master
By the end of 12 months, you will have mastered this.
Real skills. Real confidence. Real results — in your business, in your community, every single week.
Marketing Strategy & Clarity
If you've been guessing at what to do and wondering why nothing seems to stick —
you'll leave with a clear, customised marketing plan. You'll know exactly what to prioritise, why it works, and how to make your business the obvious choice in your community.
Sales Confidence
If selling feels awkward, pushy, or just not like you —
you'll master a natural approach that converts conversations into customers without ever feeling scripted or uncomfortable. Selling becomes something you're actually good at.
Digital & Technology
If social media, SEO, email and AI feel overwhelming and hard to keep up with —
you'll know exactly how to use every tool to grow your local brand. Step by step, in plain language, with real results you can see.
Brand & Customer Journey
If you're not sure your marketing is actually working or whether there's a better way —
you'll build a complete end-to-end customer journey from first impression to loyal advocate, and know exactly how to measure and improve your results month by month.
Your People
If running a business feels lonely and nobody around you truly gets what it's like —
you'll have a room full of local business owners who understand completely. Real friendships, honest advice, and people who show up for you every single month.
“Real business owners. Real results. Every single month.”
Your 12-Month Journey
One module per month. Each builds on the last — covering your complete customer journey from awareness all the way through to referrals and recommendations.
Defining Your Brand & the Customer Journey
Get crystal clear on your brand, your customer, and the journey from awareness to loyal advocate.
Your Website Landing Page
Stop losing customers who visit. Make your homepage work as hard as you do.
Social Media Approach
Build a strategic, sustainable approach to social media that strengthens your brand.
Connection & Community
Deepen your roots locally so people know, love and trust you — and tell their friends.
The Pitch
Walk into any room with confidence. Walk out with leads, collaborations and customers.
Community Collaborations
Team up with other local businesses to multiply your reach and community impact.
Customer Journey Checkpoint
A peer-led review of your progress. Honest, kind feedback from people who know your business.
SEO & AI Visibility
Get found on Google and in AI-driven search by the customers who need you most.
Lead Magnets
Build your email list with a value exchange your local customers actually want.
Nurture Emails
Stay top of mind with emails that build trust and keep customers coming back.
Surprise & Delight
Exceed expectations so customers become loyal advocates who tell everyone.
Graduation & Self-Assessment
Reflect on your full transformation. Graduate as a recognised local brand.
Twelve months from now, you won't recognise your business.
A clear brand strategy. Marketing systems that work. A sales approach you're proud of. A refined customer journey. All working together to make you the go-to local brand.
Your branding. Your marketing. Your sales systems. Your customer journey.
All refined. All working together. All in 12 months.
Here's How It Works
Three simple steps to becoming
the brand your community loves.
Come as our guest
Book a free complimentary session — no pressure, no obligation, just come and experience it for yourself.
Join your local crew
If it feels right, join your crew of up to 20 local business owners and show up together every month.
Become the go-to brand
Build your brand, marketing systems and customer journey — and watch your community start choosing you.
Come and try it for yourself
Upcoming Complimentary Sessions
Come along to a session near you — every complimentary session runs our branding & marketing foundation module. No pressure, no obligation, just real value.
The Local Brand Network - 1st session complimentary
Forest Lake, Pallara & Surrounds
Visitor Complimentary Session - Redlands Local Brand Network (October)
Cleveland, Birkdale & Surrounds
Visitor Complimentary Session - Redlands Local Brand Network (October)
Capalaba, Alexandra Hills & Surrounds
The Local Brand Network Northern Suburbs (Lunch)
Mill Park, Bundoora & Surrounds
- Tue 27 October · 11:00 am – 12:30 pm
- Tue 24 November · 11:00 am – 12:30 pm
- Tue 29 December · 11:00 am – 12:30 pm
- Tue 26 January · 11:00 am – 12:30 pm
- Tue 2 March · 11:00 am – 12:30 pm
Complimentary Session - The Local Brand Network Loganholme, Meadowbrook & Surrounds (OCT)
Cornubia, Loganholme & Surrounds
Come & try session - Local Brand Network Manly
Wynnum, Manly and Surrounds
Can't see your local crew here?
Email your facilitator to find out what's coming up →
“Marketing. Community. In the same room. Every month.”
What Our Members Say
Real business owners. Real results.
I love the monthly meetings with a supportive group of women, journeying together and building my marketing knowledge and skills.
Amy
Vet to Me
Local Brand Network Member
I love the networking with a supportive bunch of business owners from lots of different disciplines 😀 The marketing is also broken into manageable steps 🥰
Kim
Speechcare
Local Brand Network Member
I value the time with other people who understand what's it's like to run a business, and who are so supportive and welcoming 🩵
Kate
Speechcare
Local Brand Network Member
I really enjoy the fact that the monthly modules make branding feel much less overwhelming by providing valuable, practical insights broken down each month. It makes it easier for me to implement into our business.
Laura
Electech
Local Brand Network Member
I love attending The Local Brand Network every month. The modules are informative and help keep me accountable with building my business. It's also a great way to connect with other business owners in a relaxed and friendly setting. Thanks Kirsty and team for creating such a valuable support system for us!
Chantelle
Attain Education
Local Brand Network Member
As a local business that has been well established for 25 years, I still find the monthly modules to be very valuable. It forces us to take the time to sit down, reflect on different aspects of the business, what we are doing well, what's missing and how we can improve.
Jess
Manly Village Compounding Pharmacy
Local Brand Network Member
Everything you need.
One simple price.
Ten years of real-world local brand knowledge. Delivered in person. By someone in your community. Every single month.
Little Pink Book Directory Feature
Every member receives a complimentary listing in the Little Pink Book for Mums — shared with our entire community of 56,000+ mums across Australia.
- Backlinks to your website for stronger SEO
- Visibility to thousands of potential local customers
- Improved chances of being found in AI search results
No pressure, no obligation — come and see it for yourself.
3 Things Local Business Owners Are Doing Wrong With Their Marketing
Download our free guide and find out the most common mistakes we see — and exactly what to do instead. No fluff. Just practical insight you can act on this week.
Get instant access — it's free.
No spam. Ever. Just useful stuff for local business owners.
Proudly Sponsored By
The Local Brand Network is proudly supported by Empire Accountants and Empire Bookkeeping — two incredible local businesses helping our members build financially strong, sustainable brands.
Have you got questions?
Is this a 12-month commitment?
Yes — The Local Brand Network is a 12-month programme with 12 monthly payments. The programme is structured to build on itself month by month, so the full journey matters. Full terms and conditions are outlined in the agreement you sign when you join.
Who is this for?
Any business owner or business manager who wants to grow their local brand and become the go-to in their community. It doesn't matter what industry you're in — if you serve a local community, this programme was built for you. Men, women, all welcome.
Can more than one person from my business join?
Yes! Your membership is a business membership, which means multiple team members or managers from the same business can attend sessions. It's a great way to align your whole team around your brand strategy.
What if I miss a session?
No stress. Life happens. If you miss a session, you can pick up the module you missed at your next session — just speak to your facilitator and they'll help you catch up. Your place is always waiting.
Is this in person or online?
In person, every time. That's the whole point. The Local Brand Network is built around real human connection in your local community — something no Zoom call can replicate.
How many people are in a Local Brand Network crew?
Maximum 20 members per crew, intentionally. This keeps sessions intimate, conversations meaningful, and relationships real.
What happens at a complimentary session?
Every complimentary session runs Module 1 — our branding and marketing foundation session. It's designed to give you an incredible base for your business whether you join the programme or not. Sometimes you'll be joined by the rest of the crew, sometimes it's just for visitors. Either way, you'll leave with real value and a clear picture of what The Local Brand Network is all about. No pressure, no obligation, no hard sell.
What if there's no crew in my area yet?
Express your interest anyway — we're actively growing into new communities and your suburb might be next. Get in touch and we can let you know the closest Local Brand Network to you.
Still have questions? Get in touch — we'd love to chat.
Stop doing business alone.
Ten years of local brand building, distilled into 12 powerful monthly sessions. Start with a free complimentary session — and see what becomes possible.
Enquire About Your Free Session →Free. In person. In your community. No pressure. Just possibility.
Where we run
There's a Local Brand Network near every Social Mums Club territory.
25 territories across Australia, each with its own crew of local business owners and its own facilitator. If your suburb is on this list, there's a crew near you.
Brisbane — 17 territories
- Indooroopilly, Chelmer & Surrounds
- Forest Lake, Pallara & Surrounds
- Springwood, Underwood & Surrounds
- Everton Park, Stafford & Surrounds
- Chermside, Nundah & Surrounds
- Coorparoo, East Brisbane & Surrounds
- Camp Hill, Carina & Carindale
- Bulimba, Cannon Hill & Surrounds
- Cleveland, Birkdale & Surrounds
- Capalaba, Alexandra Hills & Surrounds
- Victoria Point, Redland Bay & Surrounds
- Wynnum, Manly & Surrounds
- Manly West, Tingalpa & Surrounds
- Mansfield, Mt Gravatt & Wishart
- Cornubia, Loganholme & Surrounds
- New Farm, Newstead & Surrounds
- Jindalee & Surrounds
Gold Coast — 6 territories
Melbourne — 2 territories
Get in touch
Talk to the Local Brand Network facilitator in your area.
Tell us your suburb and we'll connect you with the facilitator running your local crew. They'll invite you along to a complimentary session, and answer any questions you have too.
Free Resource